Juan De Paoli is a senior retail and consumer executive with more than 30 years of experience driving value creation across private label, grocery, and CPG platforms. He has led large-scale brand transformation, category optimization, and product innovation initiatives across US retailers, launching over 20,000 products and managing multi-billion-dollar portfolios.

Most recently, Juan served as VP Our Brands at Kroger, overseeing a $32B+ private label business with full responsibility for product development, branding, sourcing, and category management. Previously, he was SVP of Private Brands at Ahold-Delhaize USA ($11B+ private label program), and held senior executive positions at Topco Associates, and H-E-B, and played key roles in major retail M&A and post-merger integrations, including the Ahold–Delhaize merger and the planned Kroger–Albertsons merger. Juan is “A Private Label Hall of Fame” inductee (2025).

Juan serves as a strategic advisor to Sunridge and its portfolio companies, guiding their commercial and private label retail initiatives.